As the new owners of Flipping Awesome (even though we still need to update photos and the such), we are privileged to bring out first “How Much Is My Site Worth” post. So, here’s the deal… Bishwajeet has contacted us about a website that he is selling on Flippa, which both myself and Dave have had the chance to look over, and we have both got estimates of what we think it will sell for.

However, before I get into that, I will allow you to make up your own mind. The auction is located here.

So, the first things that strike me when I look at this auction are the domain age (1 year old), and the total revenue that the site receives. With the total number of uniques per month being at around 500, this says to me that the quality of the traffic that arrives on site much be very very good. This is a huge value add as it stands, and has boosted what I believe the site would sell for.

Now, the site sells an e-book that helps bloggers increase their RSS subscribers and revenue. Not a bad idea for a product, one that I could see there would be a bit of demand for as well. Looking at the conversion rate based on the total copies sold to meet the total gros revenue as well, that would mean that 34 copies would need to be sold per month, which means that 6.8% of the traffic is being converted. Now, that is quite a good amount, considering that if the new owner simply promoted a little harder, increased traffic by 50 – 100%, the total revenue that this site would generate would be quite decent.

Looking at how the site is being promoted as well, it would seem that it is all done through Digital Point, plus through the marketplace where the item is actually being sold. This is great, as this means that the new owner can literally buy today and monetize tomorrow.

So, lets get down to the good stuff…

After Dave had a good idea at the auction (and about 3.6 minutes of umping and ahh’ing), he came to the conclusion that the site would sell for $950. He agreed that it is not a bad site at all, and it should sell for a good amount.

As for my estimation, I am keeping in mind that this site has a huge amount of potential, it is marketed through traditional methods that the new owner can do, and it is actually pulling in a good amount. Personally, if I were to purchase this site, I would set a limit of no more than $2000, but that is just me, however, I am going to go much higher than Dave, and risk everything by estimating that the site will sell for around the $2100 mark. As the auction currently has 3 days left, and the price is currently at $650 with bids coming in quite fast, I think that it still has a bit of life left in it.

Do you have any other ideas, or estimations? As always, make them known below, and we will see who has the best intuition when it comes to guessing the end price for an auction on Flippa!

UPDATE

Wow, how embarrassing! Looks like I am going to have to touch up on my skills! The site sold for $860 on Flippa, making Dave the winner of this round. A good price for the winner of the auction, and congrats to Bishwajeet for getting a good price!