Is This The Data That Will Sell Your Website?

What was the last dollar amount that you received in exchange for all that hard work that you put in to the last website that you flipped? Could you sell your website for more? Would you have liked it to be more? Were you happy with the end price? Here’s the thing. There is so much that buyers will notice about your websites that you will never spot yourself. This is not a bad thing on your part, I mean for one, you aren’t the one buying the website, you are trained to sell the site, so you can only identify what you believe will make it sell. You’re not psychic, however, I can train you to understand what some of these key things are that buyers will look for, and let me tell you, it can be the difference between a few hundred dollars, and several thousand dollars.

Look At Your Site Using Market Samurai

Whilst most of us are familiar with Market Samurai when it comes to basic keyword research, by using the Rank Tracker module, you can track in real time how your website is performing over time based on its best performing keywords.

Here’s how it works. Use the Google Keyword Tool to identify what your website is ranking for, and out of those keywords that are bringing in the most traffic (identifiable using Google Analytics), or have the potential to bring in the most traffic, load these keywords in to the Rank Tracker, along with the details for your domain.

From here, you will be able to monitor in real time exactly what your competition is doing to reach #1, and what you need to do to take their position in the search engines.

By using this method, you will be able to do two things. You will be able to identify your easy wins and traffic bringers, and you will be able to rank for those keywords by doing some good old fashioned SEO. As a side note, if you keep track of the Market Samurai file for that keyword, you will be able to provide that to potential buyers as proof of your claims, which has massive pulling power when you sell your website.

Provide An Accurate Back Link And PR Analysis

Another job done by Market Samurai within the rank tracker, you can assess the PageRank of your website, plus where all of your back links are coming from. What I want you to understand at this point is that even if you don’t use Market Samurai, you are going to need to assume that your buyers will be using it, and they will be using it to check that your back links are genuine, and come from legitimate sources.

In any case, when building back links to a website through either article marketing, social media, and so on, you are going to want to make sure that links are from clean sites, or from purely white hat methods such as guest posting, Video Marketing, and so on. There is nothing worse than selling a website, then having to deal with a refund due to your dodgy back link structure.

Will People Buy Using Your Keywords?

This is something that all too many people don’t ask themselves when adding content, and believe me, people look for this kind of stuff too. Consider this: why would anyone want to buy a website that attracts visitors that are not even slightly qualified to buy anything?

a) It means that the buyer is going to have to invest in a website that they aren’t even sure will convert
b) It also means that the buyer is going to have to work twice as hard to earn their first dollar from the website

Those of us who have been in this game for a bit will be able to tell you in a split second the difference between a buying phrase and an info phrase, however, when you have pulled up the data for the keywords that you are ranking for in Market Samurai, all you need to do is activate the OCI column, as this will give you a numeric indication of how willing this traffic would be to purchase. Although not 100% accurate, it is a good indication, and accurate enough to test.

Moral of this part of the story: make sure that your traffic is willing to purchase by ranking for a few keywords that bring in visitors that are ready to buy.

So, there we have it. As much as we will never ever be 100% certain of what exactly it is that people will be looking for when you sell your website, if you can put the above tips into action, you are going to be well on your way.

Let us know how you go! We love publishing your success stories!