It’s been 285 days since our first flip and while we’re a few weeks away from our second site flipping coaching class and our own WordPress theme club for website flippers – we thought it would be a good idea to review 4 key foundations to any website flip.  Whether your a seasoned pro or a newbie, this list is key.

While there is no magic list of things to add to your site in order to guarantee a sale however this list will lead you in the right direction.  Make sure you next site/auction has some (or all) of the following 4 foundations:

Foundation 1 – Visuals

• Customize all the ads to match your sites color schemes
• Don’t go too extreme with the colors (bright pinks and lime green)
• Graphic logos are nice, if you created one  set up a CafePress store and have t-shirt with the logo on them
• Text logos are easy to update for new site flippers
• If you’re including a Twitter account spend 10 minutes and customize it to match the site

Foundation 2 – Monetization

• People will buy a site from you because it can make money, add as many revenue streams as you can
• Keep the ads tasteful and professional
• Offer to help the new owners out by adding their ad code to the site for them (this should only take 10 minutes to do)
• Use plugins that automatically add ads to new articles without the new owner having to add them manually

Foundation 3 – Content

• If you have original content make sure that is prominently mentioned in your auction listing
• If the site is full of re-published make sure you link to the original source at the bottom of each article
• Ensure your buyers will have fresh content by creating an auto-posting blog with no plugins

Foundation 4 – Auction Sales Title & Copy

• Remember your auction title gets people to read your auction  copy
• Use action/buzz words in your title like ClickBank Ready, Traffic Generator, High End, Make Hundreds Per Day, etc…
• Break up your text with bold headlines, paragraphs, bulleted lists, colors, etc… nothing turns people off like an entire page of black text that looks like on big sentence
• People want to buy something form YOU – include some of your own personality into your listing (don’t be a robot)

Just remember that you should always be learning new techniques and trying different things with your site flipping.  For example we’ve flipped a one-page site that sells an ebook (no articles), we’re almost done with a site that autoposts for one entire year and we’ve sold everything in between.  Some sell – some don’t sell right away!

Is there something that you like to add to each and every site you flip?
We’d love to hear about it!
Type your response in the comments below.