You Have Heard People Say That Content Is King, Right? Let Me Prove That Theory…

Let me put it bluntly. Your content is a reflection of you, what it is that you do, and how you do it. So, the question goes, does the content that you create on those websites that you are creating really matter all that much? Cant we just auto generate some content and hope for the best? Well, you can if you want, but I don’t see this getting you very far considering that content is what sells. Think about it for a moment, without content, what do you really have?

1 Post 1 Purpose

This is a rule that I live on. Regardless of the content that I am creating, each little piece of content is created for one specific purpose, and usually falls into one of the below categories:

• To educate my visitors on a topic
• To tempt them to join the mailing list
• To purchase that affiliate product
• To send traffic to another of my sites

Naturally, in order for you to get any kind of benefit from that website that you have sitting idle, this is the same methodology that you are going to have to think about, right? It is this simple, a website without purpose just sits idle, and doesn’t really gain any momentum.

Consider Your Visitors Needs And Desires

If you have done any back end research before launching your website, you will have taken down a few basics about your intended visitor. When you have drawn up a few basics, consider this visitors desires, their needs, their problems, and how exactly you can fulfil those needs. This little spot is exactly where you can monetize a website, and is also exactly where good quality content comes into play.

If I can take something from the ProBlogger workshop that I attended last week and deliver it to you, it is this. The very crossover of your knowledge, and the knowledge of your visitors, that is exactly what you want to write about. That is where you will meet their needs, and be able to provide them with a solution.

Consider The Role Of The Search Engines

Why do you search for things in the search engines? Apart from wanting to know the answer to your questions, most of the time it is because you want to know what to do next.

Consider someone who is dreaming of a holiday in France, they are searching for France in Google. Even though they are not specifically searching for a buying phrase in Google, they are in need of being told what to do next.

Lets now assume that the searcher has just entered the keyword “Accommodation In France”, and consider how impressionable the searcher is. One could assume that they are just window shopping, and wanting to see what kind of accommodation is available, however, through well written content, it is now your role to push that user to take the action that they want to take, and book that accommodation.

Search engines exist to direct a user depending on their needs, and you exist to guide the user to taking that specific action which serves both to please the visitor and monetize your web assets. This is where the quality of your content, regardless of the site that you create, needs to be as high as possible.

How Do You Create High Quality Content?

I am going to teach you the basic guideline that I follow when creating content. It is pretty basic, and makes a lot of sense.

1. Pin point a problem or desire that your visitor has
2. Create a piece of content that answers their dilemma
3. Suggest a course of action that will fix their problem
4. Suggest a premium course of action that will fix their problem even more (monetization)
5. Use a call to action (get them to take the step)
6. Optimize the post so that searchers can find your content in Google

Sounds simple doesn’t it? Truth be told, I am about to release a small free course over at www.ryantmalone.com that covers content creation, monetization, and much more. It should be live within a matter of weeks, so your best bet is to go and sign up at the mailing list to be notified when you can sign up.

So, get to it! Start creating that killer content!

It’s been 285 days since our first flip and while we’re a few weeks away from our second site flipping coaching class and our own WordPress theme club for website flippers – we thought it would be a good idea to review 4 key foundations to any website flip.  Whether your a seasoned pro or a newbie, this list is key.

While there is no magic list of things to add to your site in order to guarantee a sale however this list will lead you in the right direction.  Make sure you next site/auction has some (or all) of the following 4 foundations:

Foundation 1 – Visuals

• Customize all the ads to match your sites color schemes
• Don’t go too extreme with the colors (bright pinks and lime green)
• Graphic logos are nice, if you created one  set up a CafePress store and have t-shirt with the logo on them
• Text logos are easy to update for new site flippers
• If you’re including a Twitter account spend 10 minutes and customize it to match the site

Foundation 2 – Monetization

• People will buy a site from you because it can make money, add as many revenue streams as you can
• Keep the ads tasteful and professional
• Offer to help the new owners out by adding their ad code to the site for them (this should only take 10 minutes to do)
• Use plugins that automatically add ads to new articles without the new owner having to add them manually

Foundation 3 – Content

• If you have original content make sure that is prominently mentioned in your auction listing
• If the site is full of re-published make sure you link to the original source at the bottom of each article
• Ensure your buyers will have fresh content by creating an auto-posting blog with no plugins

Foundation 4 – Auction Sales Title & Copy

• Remember your auction title gets people to read your auction  copy
• Use action/buzz words in your title like ClickBank Ready, Traffic Generator, High End, Make Hundreds Per Day, etc…
• Break up your text with bold headlines, paragraphs, bulleted lists, colors, etc… nothing turns people off like an entire page of black text that looks like on big sentence
• People want to buy something form YOU – include some of your own personality into your listing (don’t be a robot)

Just remember that you should always be learning new techniques and trying different things with your site flipping.  For example we’ve flipped a one-page site that sells an ebook (no articles), we’re almost done with a site that autoposts for one entire year and we’ve sold everything in between.  Some sell – some don’t sell right away!

Is there something that you like to add to each and every site you flip?
We’d love to hear about it!
Type your response in the comments below.