SEO For Flippa Auctions – Is This Even Possible?

Did you just say, SEO For Flippa Auctions? Your kidding right?

Just last night, myself, Dave, and Danny Batelic were having a long chat about selling websites, and the topic of SEO for Flippa auctions happened to come up. The interesting thing here is that although we use tags so that people can find the sites that we sell within a specific category, and although we optimize our titles as well, it would seem as if this information is becoming slightly irrelevant when it comes to making our auctions findable for potential buyers.

To put it bluntly, for most people, this is not good, however, the benefit of being me is that I try to look at things from a different angle. If no one else is optimizing their auctions so that they can attract buyers through a series of keywords in Flippa search, then that puts me (and anyone else that reads this) is a great spot, right?

So, I went away, I thought about things a little, and this is what I came up with.

Disclaimer: This information is provided with no endorsement from Flippa at all, and no confirmation of its validity apart from what I found from testing and research. Be aware of this if you choose to test this method on a live auction.

From my testing, I believe that the idea of (at least) On Page SEO for Flippa auctions is a viable one, and what draws me to this conclusion is that although it seems that tags and keywords in the title do not influence where the auction is placed within the results, it seems that keyword density within the description most definitely does. If you haven’t watched the above video, that will clear things up a little, in particular, what drew me to that conclusion.

So, why would we want to apply this kind of optimization to our auctions? Think about how you attract specific buyers to an auction. For example, the difference between someone who finds an auction based on the keyword “No Reserve” and “High Traffic”. One is going to pay less, the other is going to most likely pay a higher amount. The key really is going to be to step in to the avatar of the potential buyer, optimize for what it is that they are searching for, then hopefully (read the disclaimer before testing please!), this should result in some good results.

Either way, this is a fairly interesting topic, some may see it as being a little bit “out there”, however, at the end of the day, this is going to be tested, it is going to be torn apart, it is going to be talked about, so feel free to share your input. I would love to know your opinion on the notion of SEO for Flippa auctions.

Tagged as: auction optimization, selling websites, seo for flippa auctions